Social media star turned entrepreneur Jamie Laing has proven the skeptics wrong by revolutionizing the candy market with his ...

David Paul Morris / Bloomberg via Getty Images Many business owners make an effort to create a brand for their businesses. A brand represents the impact or lasting impression from all that is seen ...

Learn how to create a brand story that connects with your audience, earns their trust, and keeps them coming back for more.

To make brand memorable a distinctive product is needed, and then create an expertly crafted storyline that correctly ...

Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. From ...