The good news is that building a personal brand has never been confined to social media. Timeless strategies like public ...

Today's literary success stories are being written as much on social media feeds as they are on manuscript pages.

In a world where every brand aims to capture the cultural zeitgeist, few succeed in blending artistry, authenticity, and ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

While capital is helpful, it’s not the decisive factor in a brand’s longevity. For the past 25 years, I have been building ...

This helps to explain why companies are looking to video storytelling more and more to create emotional connection with their audience and brand awareness. How then would you create a striking ...

For this article, Bynder asked him how marketers can get their CEO or CFO on board with their brand-building activities, and ensure their brand awareness strategy aligns with their content and broader ...

Andrew Scott, MD and founder of Purplex Marketing, shares his thoughts on how businesses within the construction industry can make their business stand ...

In a fast-paced digital landscape, brands must go beyond offering great products or services—they need to create a connection ...