Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look ...

Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

These easy-to-remove mascaras give you the ultimate your-lashes-but-better look—shop options options from Merit, Kevyn Aucoin ...

In middle school, I picked out my first-ever mascara ... lashes’ thickness and giving them an extra lift: “After applying a coat to the underside of your lashes, look down and apply one to the ...

"Tubing mascara formulations are longer-lasting, and the film will remain until removed by mechanical forces or by warm ...

One of my favourite categories to try is the best mascaras. Thanks to my dedicated love of lash growth serums, my eyelashes ...

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think ...

“The fibers used in high-end mascaras may adhere to the lashes better because [those brands] can either afford to add more of them or a combination of fibers to give the desired effect ...

Currently on offer for just £7.86, the Maybelline Lash Sensational Sky High Mascara in Burgundy Haze is one of the best ...