Tony Auston: Changing your label design to be more inline with current trends can be risky. It makes the most sense for brands under $25, than it does for established, higher end luxury brands.

At 180 grams (6.35 ounces), the teardrop shaped 70-centiliter glass bottle is considerably lighter than the 850 grams of the current Johnnie Walker Blue Label bottle (without the liquid and the ...

The patent-pending Phenix Label packaging design resolves challenges in the RFID tagging of liquid-filled bottles. Traditionally, the high-conductivity properties of liquid hampered the performance of ...

• Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle ...

Each label boasts the signature of the artist who created the design, plus Keeneland President and CEO Shannon Arvin and Eighth Generation Whisky Maker & Maker's Mark Managing Director Rob Samuels.

The bottle label design harks back to the pressed bottle labels of the 1930s to 1950s, lending the release an air of vintage authenticity.