The product manager and product marketer are the yin and yang—or in other words, they’re different sides of the “same coin.” They need to work side by side.

There are many areas of potential confusion and conflict between product management and portfolio marketing. While recommendations on roles and responsibilities exist, other factors are more ...

“Creating and marketing products would not be possible without collaboration between product marketing and product management,” Product Marketing Manager Kristin Thiel said. To make that collaboration ...

In the book "Marketing Management," Philip Kotler writes that "product adaption involves altering the product to meet local conditions or preferences." Such adaption can affect food, retail ...