The product manager and product marketer are the yin and yang—or in other words, they’re different sides of the “same coin.” They need to work side by side.

Role of Marketing Management in New Product Development. Part of successfully launching a new product is finding the people who need the product, educating them on its value and helping them ...

There are many areas of potential confusion and conflict between product management and portfolio marketing. While recommendations on roles and responsibilities exist, other factors are more ...

But product management disciplines go well beyond managing everyone’s wish list. Product managers drive changes in sales process, marketing, tiering, bundling, pricing, discounting, partnerships ...

“Creating and marketing products would not be possible without collaboration between product marketing and product management,” Product Marketing Manager Kristin Thiel said. To make that collaboration ...

Thinking about a career path in product management? This Wall Street Journal guide lays out the types of jobs available and the top colleges and universities that recruiters are hiring from right now.

In the book "Marketing Management," Philip Kotler writes that "product adaption involves altering the product to meet local conditions or preferences." Such adaption can affect food, retail ...

Marcy Mathews, President of Delfield, announced the promotion of Tim Wilczak to Vice President of Sales, Marketing and Product Management at Delfield effective immediately. With a career spanning over ...

Five Best: Books on Advertising. Selected by Ben Purkert, ... The book is a product of its time, and one should freely flip past those chapters that make Don Draper look like a feminist.

With over twenty-five years of marketing, product management and strategic development experience, Hegebarth adds further depth to HireIQ’s senior leadership team.