The ability to loom over Times Square is now within reach ... 31-foot-tall billboard above the Pelé Soccer store at 1560 Broadway between 46th and 47th streets. “No company has ever dared ...

The Times Square Recruiting Station reopened Friday after a $2 million renovation, including a modernized interior and flashy, red, white and blue LED displays worthy of the Crossroads of the World.

prompting concern from Times Square-goers and, potentially, the world over the fate of the celebrated annual icon. The ball itself has become a year-long attraction, sparkling above the Crossroads ...

The two floors above that will 30,000 square feet of food and beverage venues, including a 10,000-square-foot outdoor terrace, which will reportedly be the largest such terrace in the Times Square ...