Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

Speaking at the relaunch of the soap, Mr. Clarence Nartey, Marketing Director at Unilever Ghana indicated that the fragrance credentials of the new Lux had been significantly increased.

Lux soap was launched in India in 1929. Lux is the largest personal wash brand in the country with a value share of 15%. Three in every five Indian consumers enjoy the luxurious bathing pleasure ...

Lux, the beauty soap brand owned by Hindustan Unilever (HUL), has redesigned its iconic soap to alert women about early signs of breast cancer which commonly includes a lump. The soap, in question ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...