Reaching for Rocky Road every time you crave ice cream might be a little too heavy on the belly, but for those famished moments when you crave it all, this Blue Bell flavor understands the assignment.

Starting on June 25, Blue Bell ice cream lovers can submit their choices for “The Great Scoop Revival Flavor Tournament.” Bringing the March Madness-style brackets out of retirement until the ...

Blue Bell ice cream is bringing back a fan-favorite flavor, but only for a limited time. Photo by Blue Bell A beloved Blue Bell ice cream flavor is back in the freezer aisle, thanks to fans.

The sweet treat, first introduced in 2009, will be available for a limited time. Blue Bell Creameries is bringing back a beloved ice cream flavor ahead of the summer season. On Thursday, the ...

After some fans expressed some concerns on social media about Blue Bell's results for "The Great Scoop Revival Flavor Tournament" the ice cream company has another announcement to make.

It's time for your happily ever after! Blue Bell Creameries has announced the return of its Groom's Cake ice cream flavor. Last year, the Texas-based ice cream company held The Great Scoop Revival ...