That's because the bleach works by breaking down the protein bonds in your hair, so that the pigment is lifted from it, which is how you lighten up your color. This process inevitably results in ...

Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

The developer is gonna be the activator portion of the process. So you're gonna activate the bleach before you put it on the hair. Can I see what number of developer you got? Nic: I have 20 ...

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...