Bleaching your hair will cause damage to it, whether you do it at home or at a salon. That's because the bleach works by breaking down the protein bonds in your hair, so that the pigment is lifted ...

Hayden Panettiere underwent a hair makeover after years of bleaching and color changes left her roots ‘so damaged’ ...

Reaching for the bleach. Whether you stick to highlights ... The most common complaint people have after bleaching their hair is that it becomes dry and straw-like. It’s something Collier ...

As an ex bottle blonde, I know the struggles that come with bleach (read: brittle ends, hair loss, supreme dryness). TBH, it's my biggest beauty regret. But since swapping to Hello Klean – alongside ...