The purple and black color scheme represents his ... with Gatorade's Gx-flavored concentrate pods. Only 2,500 bottles were produced by Gatorade, which will retail for $59.99.

JuJu Watkins is steadily preparing to lead the University of Southern California (USC) Trojans into NCAA March Madness. Ahead ...

Caitlin Clark joins the likes of Michael Jordan and Peyton Manning in being featured on the cover of a Gatorade bottle. Hy-Vee announced on April 21 that a limited-edition bottle of Gatorade's Cool ...

(That is, if you identify Gatorade flavors by their actual names instead of their neon colors). They will be available in single 28-ounce bottles and 20-count cases, according to the brand.

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...