Birds Eye is unveiling a new creative platform and multichannel campaign for its Steamfresh® range of healthy meals. The campaign, developed by elvis and sporting the tagline “Goodness That’s Steamy!” ...

Birds Eye has added a new Vibrant Vegetable Mix SKU to its recently revamped Steamfresh frozen range. Rolling into Tesco from 16 September (rsp: £2/300g), the NPD contains sweet chilli-seasoned ...

Birds Eye is relaunching its microwaveable Veg and Rice Fusions ranges under new umbrella brand Steamfresh, and adding pasta and veg side dishes. Rolling out next month, Steamfresh comprises a total ...

Birds Eye is preparing to roll out a £5.6m campaign to support the launch of its new Steamfresh vegetable range which it hopes will “revolutionise the frozen aisle”.

Birds Eye Steamfresh Organic Vegetables are available in Sweet Peas, Super Sweet Corn, Cut Green Beans and Mixed Vegetables variants.

Birds Eye Steamfresh Superfood Blends Chickpeas and Spinach can be a whole meal or a side dish. It’s a simple brown rice and barley dish with veggies dressed in fresh citrus flavors.

Birds Eye This pasta, made from zucchini and lentils and tossed in a light marinara sauce, delivers a serving of veggies in every serving and contains just 150 calories.