Birds Eye is unveiling a new creative platform and multichannel campaign for its Steamfresh® range of healthy meals. The campaign, developed by elvis and sporting the tagline “Goodness That’s Steamy!” ...

Birds Eye is preparing to roll out a £5.6m campaign to support the launch of its new Steamfresh vegetable range which it hopes will “revolutionise the frozen aisle”.

Birds Eye has added a new Vibrant Vegetable Mix SKU to its recently revamped Steamfresh frozen range. Rolling into Tesco from 16 September (rsp: £2/300g), the NPD contains sweet chilli-seasoned ...

Birds Eye Steamfresh Organic Vegetables are available in Sweet Peas, Super Sweet Corn, Cut Green Beans and Mixed Vegetables variants.

The brand said it hoped the refresh would help to drive continued growth for Steamfresh, whose value has jumped 23% to £29.5m over the past year [MAT Nielsen 52 weeks w/e 25.01.20]. Frozen was “a ...