In 1997, Birdman added Juvenile and Turk to the mix, releasing their debut album, “Get It How U Live!” that same year. The popularity of the project helped Cash Money ink a $30 million deal ...

Birdman also emphasized the long-term value of owning music rights, explaining how Cash Money continues to profit from its catalog in another 2021 interview. “I just started letting people ...

In the mid ‘90s, Cash Money had become a regional heavyweight — 1997 alone saw now-classic albums by Juvenile, B.G., Hot Boys, Big Tymers and Magnolia Shorty — and the label had caught the ...