Bill Bowerman, 10th Mountain Division ... During a trip to Kobe, Japan, he discovered Onitsuka Tiger athletic shoes, now known as Asics. Knight was impressed with the shoe and secured the rights ...

The Japanese brand, known for its thin-soled sneakers, is continuing its global expansion with a new Covent Garden store.

One morning, co-founder Bill Bowerman had waffles ... the waffle iron come into play? PHIL KNIGHT: Almost 10 years later, we were a distributor for Tiger Shoes and then we sold it for online ...

Many of the world's best-known athletes like Michael Jordan, Tiger Woods ... buying," Knight recalled. He chronicles the company's successes and obstacles in his memoir, "Shoe Dog," published ...

After graduation, Knight himself imported a few hundred pairs of Japanese-made Tiger running shoes. He formed a partnership with his Oregon track coach, William J. Bowerman, who for years had been ...

It really begins in 1957, when Knight first met Bill Bowerman ... They distributed Onitsuka Tiger running shoes in North America until 1971. Between 1964 and 1971, Blue Ribbon Sports opened ...

A former University of Oregon track star, Knight founded Blue Ribbon Sports, Inc., with Bill Bowerman in 1968. Knight's first shoes ... such as Michael Jordan and Tiger Woods as emblems of ...

"The world has not seen anything like what he’s going to do for the sport," Knight said at the time. "It’s almost art. I wasn’t alive to see Claude Monet paint, but I am alive to see Tiger ...

Knight's love for sneakers and his passion for innovation led him to start Nike with the goal of creating better running shoes ... Courtesy: Nike Bill Bowerman was Phil Knight's track coach ...