Just remember not to write everything in a cursive script font: it's easy enough to read the big important words, but nobody wants to parse a near-alien written language across several paragraphs.

[David Johnson-Davies] entered big-brain mode and did something much cleverer than the obvious solution of using multiple font files. Turns out if you analyze the smoothing problem you’ll ...

Big tech companies create and use their own fonts to keep up with technology and to reflect their own brand identity. Credit: Getty Image After its famous 1984 Super Bowl commercial, Apple ...