The machine allows shoppers to try products before buying them, and to use the machine, shoppers will need to have an Asda ...

The supermarket giant, which is rivalled by Tesco, Morrisons and Sainsbury's, has launched its first automated free sample ...

Moody's sounds alarm on Asda's credit rating as sales and market share slump again - Veteran retailer Allan Leighton has ...

A major supermarket has slashed the prices of 4,000 products by up to 50 per cent. Asda has today announced the return of its iconic Rollback proposition as part of a significant investment to ...

The return of Asda's Rollback prices is a big moment for the grocer as it seeks to regain a once unchallenged reputation for ...

Retaining the crown of cheapest supermarket in January was Aldi, managing once again to narrowly beat rival Lidl in the ...

Asda, which is rivalled by Lidl, Aldi, Sainsbury's, Tesco and more, has moved to axe its Star Products from its Asda Reward ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...

A major supermarket has slashed the prices of 4,000 products by up to 50 per cent. Asda has today announced the return of its iconic Rollback proposition as part of a significant investment to lower ...