New research by print company Solopress has revealed the best-performing colors for business logos within the food, drink, fashion, finance, and tech industries.

You’ll also need to select a logo for your business. That process includes taking the time to determine the best colors for your startup. Here are a few pointers on choosing the right colors for ...

3. Understand Your Audience And What They Care About. Your name, logo, colors or a splashy tagline are not your brand. Your brand is what people think and feel about your company when they see or ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

Whether they're aware of it or not, color evokes an emotional reaction in the viewer. That's why businesses spend thousands of dollars determining the colors for their logos, offices and reception ...