The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week.Here, the makeup artist would explain the ...

With the regular WNBA season starting tomorrow, May 16, I can only hope that more beauty brands will test the waters of this new type of sponsorship, since it's clear that women in any sport can ...

The beauty industry also is leveraging women’s visibility in sports to spike sales, especially in the face of sales slowdown predictions. Linking beauty and female sports stars is a pairing long ...

Women's sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women's sports marketing is still virtually nonexistent. Take a once-in ...

The Dove x Venus #KeepHerConfident Beauty Bar, which is well-timed to the U.S. Open tennis tournament, comes in a limited-edition canister produced from recycled materials, and is completely ...

NEW YORK--(BUSINESS WIRE)--Horizon Sports & Experiences (HS&E) today announced Shark Beauty™, a SharkNinja brand and an innovation leader in the beauty industry designing products by and for all ...

In their 2022-2023 survey into the active lives of people in the UK, Sport England found that only 36% of black girls in England are meeting recommended activity levels, compared to 48% of white ...

There are, in the sport’s parlance, shreds and hips, along with flips, handplants, spins and grinds. It’s part art; it’s all athleticism. The discipline doesn’t need a setting that drops jaws.