The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

e.l.f.’s growing portfolio now includes partnerships across hockey, soccer, wrestling, tennis, racing, swimming, and more, ...

But as women, we need to own our feminine side, even on the court." As far as Johnson is concerned, beauty in sports is going through a significant evolution thanks to the rising power players who ...

A third of the women’s sports audience would describe themselves as strongly interested in beauty and cosmetics, according to GWI. Women’s sports fans tend to have deeper, more intimate ...

“The intersection of sport and beauty has never been more relevant, and with March Madness coming up, we knew that it was the perfect time to highlight JuJu Watkins as the first-ever female ...