Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

The contrasting worlds of beauty and sport are now more aligned than ever with huge brands investing in big collaborations. Here, a writer discusses why.

My guess? With pioneering beauty brands like Covergirl, Sephora, Essie, and Fenty leading the way, gender and pay equality in sports will soon follow.

The beauty industry also is leveraging women’s visibility in sports to spike sales, especially in the face of sales slowdown predictions.

When it comes to race preparation, beauty is playing an increasingly significant role for a new generation of runners.

The iconic beauty brand is teaming up with the 2021 WNBA champions for a first-of-its-kind partnership that brings makeup, community, and culture to center court.

For Yinka, she is adamant that outdated notions of black beauty shouldn’t be a barrier to entry for women who want to do sport, and yet the incident revealed they are.

So to put that rash vest on was huge. I’ll be back next year, for sure.” Beauty in Belief: How Laura Crane is Carving Her Path at Nazaré first appeared on Surfer on May 22, 2025 ...

With the Eiffel Tower and Luxor Obelisk as the backdrop, three teenage medalists soared above the competition, while looking to take their event to new heights.