Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with ...

The CEO said customers are willing to give up spending on other products so they can keep buying makeup and skincare products ...

Two years ago during the Super Bowl, while I was mindlessly eating buffalo chicken dip and guacamole, something caught my eye that I wasn’t expecting. “Is this…a makeup commercial?

Selena Gomez’s makeup routine is totally achievable at home. Gomez, 32, took to Instagram on Monday, May 19, to share her ...

Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty ...

While the commercial was a fleeting moment ... and they felt diametrically opposed to my interest in makeup. Partnerships between beauty brands and women athletes are one part of ensuring that ...

You only need a few key players to pull it off. Here, Di Meo shares her five favorite Rare Beauty products that make minimalist makeup not only doable, but genuinely delightful. First things first ...