E.L.F., known for its lower-cost “dupes” of high-end beauty products, will work closely with the 28-year-old entrepreneur and ...

The $1 billion acquisition of Rhode by e.l.f. Beauty marks a strategic expansion, with Hailey Bieber continuing as founder ...

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.