Apple’s Beats brand brought the iconic Beats Pill back from the dead last summer.Now, the company is refreshing the lineup with two new colors for Beats Pill shoppers: Navy Blue and Blush Pink.

The recent Studio Pro over-ears typified Beats’ current position as a brand – confused, compromised and lacking a signature identity.

Best Beats headphones A good choice for working out and running, the Powerbeats Pro Earbuds have a lightweight construction and over-the-ear hooks that keep them securely in place through all ...

It’s now positioning Beats as an accessory brand. A lot of people may have missed this, but during the iPhone 16 launch, Apple did something a little peculiar.

As a brand that sits at the intersection of music, sport and culture, marketing and creativity has always been a big part of Beats’ DNA. The main changes that the team behind it have had to navigate ...