One thing is certain: the Bears can't mess this up. If they fail to include their new primary logo on a third helmet, it will be a brutal miss on the marketing and innovation fronts.

But the Bears clarified that’s not the case, and called the change to the bear head logo “minor.” “The Bear head has been a co-primary mark for years. It is unique to the Chicago Bears brand. The ...

The Chicago Bears' logo hasn't changed much from the time the wishbone "C" was introduced in 1973. Neither has blue and orange mascot head, which served as the team's secondary logo until the ...

The Chicago Bears' logo hasn't changed much over the years, but a viral redesign pitched on social media has the Internet divided. TikTok user @emilymorgancreates has gone viral for her impressive ...

In 2023, the Bears switched to promoting the mascot head as their primary logo, relegating the wishbone "C" to the secondary option. But no matter how historic a logo might be, that shouldn't stop ...