Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21.

With Forever 21 and Barbie’s latest collaboration, shoppers can experience the collection in real life or through the metaverse. The companies used Roblox’s Layered Clothing technology that ...

More specifically, it’s developing a Roblox experience called ... Each player’s Barbie is customizable, from hair to outfits to accessories — players can even add hearing aids.

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and ...