One of these games is a Barbie mobile game made in collaboration with Zynga’s studio Rollic. Targeted toward casual mobile gamers (and purportedly players of all ages), the unnamed game is set ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Mattel Mashes Up Barbie, Hot Wheels, Fisher-Price and More Iconic Brands in New Mobile Game ‘Toybox Unlocked’ ...

Mattel Unites Its Iconic Brands for First Time Ever in a Mobile Game With ‘Mattel Match: ... Embark on a Mobile Puzzle Adventure Featuring Fan-Favorites Barbie, Hot Wheels, UNO, and More.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

After nearly a decade of releasing only mobile games starring Barbie, in the wake of the blockbuster Barbie film of last year and the 65th anniversary of Barbie this year, ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations across the company ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.