Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

Mattel has introduced a Ken doll made in the likeness of legendary NBA star LeBron James, marking the first such figure honoring a pro athlete since the toy character debuted in 1961, two years after Barbie.

After much anticipation, LeBron James' Barbie world Ken likeness has arrived - here's his reaction and the first look at the doll.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.

LeBron James' Ken doll as part of the 'Kenbassador' series. Associated Press LeBron James is now the 1st professional male athlete to have likeness depicted in a Ken doll. EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer's “Kenbassador” series.

LeBron James is once again becoming an icon off the court. He has been named the first “Kenbassador” and will become the first Ken doll to celebrate “legendary male role models across the world.” James called it an honor.