Here’s what you need to know about Callaway’s Chrome Tour and Chrome Soft golf balls coming to retail on ... Finley hinted some other things are currently in the pipeline for ERC Soft and ...

WHAT YOU NEED TO KNOW: Golf ball manufacturers understand a few things. Among them is the fact ... specifically the new ERC Soft and lower-priced Warbird models. PRICE: ERC Soft, $40 per dozen ...

Prior to the release of its 2020 Callaway Chrome Soft golf balls ... 3D X-raying every golf ball with high-resolution edge detection technology that can measure such things.

PRICE: $23 dozen, available Jan. 19. Soft is great and this ball is with a compression under 40, but no golfer is willing to sacrifice yards for a pillowy feel. Wilson understood that and set out ...

Pick up one of Callaway’s ERC Soft ... balls, but the extra softness found in Callaway’s balls comes from their shells and a fascinating material called Paraloid. Golfers demand different ...