She’s had many suitors. But modern women’s basketball won’t forget her first. Many of the players who will compete in the Women’s Final Four that begins Sunday in Tampa, Fla., have joked ...

The traditional baseball bat’s characteristics are as universal as they are simple – a cylinder of wood, wide at the barrel and narrow at the handle, with a circular knob at the base.

SEE MORE The emoji craze has arrived — in ball form. Baden, a 36-year-old sports equipment manufacturer based in Renton, Wash., today unveiled special new rubber balls that feature emoji ...

"The initial reaction is that it looks like a malfunction happened in the factory," said University of Memphis manager Daron Schoenrock, whose team exclusively uses Baden Sports' Axe Bat.

The 2024 Athletes Unlimited Pro Volleyball season will feature a new game ball influenced and designed by the athletes in collaboration with Baden. The Volleyball Player Executive Committee (PEC ...

Betts this season began full-time use of an “Axe Bat’’ designed by Renton-based Baden Sports Inc., a longtime manufacturer of sporting goods. The company began developing the product in 2009 ...

Finally in 2009, Leinert signed a 20-year deal with Baden Sports to license the patent he obtained in 2006. Now, Axe Bats are manufactured for baseball, fastpitch softball and slowpitch softball ...