BT, the institutional multinational telecoms group formerly known as ‘British Telecom’, is the latest conglomerate to inject some life into its brand with a new logo. According to media reports , the ...

The new BT logo The rebrand also aims to draw attention to what the company is doing in terms of equality, sustainability and the environment – it has a target of using 100% renewable electricity ...

BT yesterday ditched its distinctive red and blue piper logo after market research found it conjured up an arrogant image of the company "blowing its own trumpet" in consumers' minds.

London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon.

The incoming Warner Bros. Discovery (WBD)/ BT Group UK sports JV will be named TNT Sports, the U.S. media giant has revealed.. When the service, which brings together BT Sport with WBD-owned ...

BT has today unveiled the logo for its new £1 billion-plus BT Sport venture ahead of its launch in the summer. The logo, developed by digital media firm Red Bee Media, mixes the imagery from BT ...

Simply sign up to the US & Canadian companies myFT Digest -- delivered directly to your inbox. BT is preparing to drop its longstanding “connected world” logo in favour of a more minimalist ...

Under the move, the new group has acquired Cantina Creative, the Los Angeles-based design and VFX studio that has worked on productions such as Avengers: Endgame, Iron Man 2.

We’ll send you a myFT Daily Digest email rounding up the latest US & Canadian companies news every morning. BT is preparing to drop its longstanding “connected world” logo in favour of a ...