For example, the high-end bottle of cologne or perfume your grandparents used may not do the trick anymore. Enter Lil Baby, teaming with Axe to introduce the new G.O.A.T. of fragrances.

Then, there’s Black Vanilla Body Spray from Axe, the brand which every guy in high school used in the locker room to overpower their sweat from gym class. A part of the Fine Fragrance Collection ...

“What has had tremendous impact on the fragrance market in general is the niche market, which is so heavy in the woody, oriental area,” she says of the evolution of male fragrances.

Previously, I had not seen any commercials for Axe perfume for men, or, if I did see any, they did not register. (I have a bad habit of switching channels during any commercial.) In view of a ...

Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...