This is as close the White Label collection comes to Axe's signature body spray. And it's quite a far cry from the spray that fills the halls of your local high school. I've never used dry spray ...

ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the No. 1 men's fragrance brand globally*, introduces AXE® White Label – a refined product line developed with complex fragrances, leading ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 min 21 sec ago By Tim Nudd - 32 min 21 sec ago By Gillian Follett - 1 hour 2 min ago By Ad Age Staff - 1 hour 13 min ago By ...

Business Insider/Dennis Green The Axe White Label dry spray antiperspirant deodorant ($5.49) The Axe White Label dry spray antiperspirant deodorant is as close the White Label collection comes to ...

As for his favorite perfume on a woman, Legend says, “Whatever Chrissy [Teigen, his wife] is wearing at the time.” (Cute, right?) Learn more about the Axe White Label collective below.

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz ...

Avant-garde product release app MSCHF just dropped a perfume that smells like Chanel No. 5 and Axe body spray. Why? Because they're both undeniably iconic scents. You may be wondering if this ...

Next, and this is the most important step, he liberally sprays on Axe body spray (he alternates between Tsunami and Dark Temptation). The only action left at this point is to find a place to pose ...

“What has had tremendous impact on the fragrance market in general is the niche market, which is so heavy in the woody, oriental area,” she says of the evolution of male fragrances.

Then, there’s Black Vanilla Body Spray from Axe, the brand which every guy in high school used in the locker room to overpower their sweat from gym class. A part of the Fine Fragrance Collection ...