With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz ...

a pocket-sized deodorant body spray that is packaged in a .15-ounce device. It is available in four Axe fragrances in the following combinations: 2-pack Essence, 4-pack Clix, 4-pack Essence and 4 ...

HARLESTON, England—A few years ago, retired police officer Sam Bryce posted a question on the U.K. Facebook group “Ladies Who Lamb.” A ram she owned had become very ill-tempered and was ...

“the ladies will turn their heads at you.” Milai is 12. Seems that Axe body spray has become the thing for today’s discriminating middle school boy. Preteen boys barely registered in the ...

No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of Axe body spray, a meteorological phenomenon known to just about anyone who hit puberty in ...

If you are real dedicated to this body spray collection, you will be able to get one other collectible. Axe’s popular scent Essence is getting a Fate/Stay tie-in as it will be sold with a poster ...

Axe body spray (also known as Lynx in the UK) has garnered a pretty poor reputation among most people who've been assaulted by its often overbearing and rarely pleasant scents. Its absurd ...

A semi-trailer truck carrying a shipment of Axe Body Spray caught fire near Interstate 35 in Belton, Texas on Friday morning, resulting in cans of the deodorant exploding and spraying across the ...

Over at Axe, however, it simply took a couple of tweets to achieve ally status. The men’s grooming brand — known for its body spray — is earning props after the person running its Twitter ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into Dual-Gender Anarchy With the introduction of a female-focused scent, the bro-centric world of Axe gets ...