The AXE brand has always pretty much catered to dudebros. You know the kind: men who tell you to smile in the street as if they own you, think the word “no” is just a challenge, and use the word “gay” ...

Products in Lil Baby’s “WHAXE” Packs, as they’re called, the collab includes a stick of AXE Apollo deodorant on a chain and an AXE Apollo body wash — both housed in platinum metallic ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

a chain with a stick of Axe Apollo deodorant hanging like a medallion (whose custom packaging also includes a miniature 3d printed chain), a bottle of AXE Apollo body wash, covered in clusters of ...