Savvy marketing has benefited the firm tremendously throughout its history. LKF Medical ... "We are very proud that LKF Medical's Axe Brand Universal Oil has carved a name across the world. Our logo ...

To get you prepared for your next step." Axe Brand Universal Oil is not the first brand to have landed an unfortunate placement on a publication. In February this year, BMW Singapore was in a ...

SINGAPORE - To many, he is the shrewd businessman behind the growth of the popular Axe Brand Universal Oil empire. Dr Leong Heng Keng took over the business in 1971 from his father, the late Mr ...

Singapore-based medicated oil brand Axe Brand has apologised for its ad that ran on the front page of The Straits Times’ print edition alongside the headline news of a student being tragically ...

SPH flagship newspaper The Straits Times has apologised for the "distress" caused as a result of the "unfortunate juxtaposition" of yesterday's Axe Brand Universal Oil ad which was placed below a ...