Axe is advocating five-minute showers with water-efficient shower heads. It'll dispense 7,000 such Delta shower heads on 10 college campuses. Candelino says Axe's message is tongue-in-cheek.

Smelling good could send you out of this world. As in, actually off the face of the planet, according to a new promotion from the Axe line of male grooming products. Axe – a Unilever brand of ...

AXE, the leading men’s fragrance brand globally, unveiled the new collaboration between Metro Boomin and Coi Leray this week, marking the first time AXE has worked with a female artist in this ...

Plus, Baby drops the official anthem for the 2022 FIFA World Cup. Dominique Armani Jones has teamed up with the AXE brand for a new series of animated digital vignettes. The Hip Hop artist, better ...