Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic. Axe tapped Sony, Wild Tangent and rich-media mobile advertising ...

"Stellantis not afraid to axe failing brands" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general ...

Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020. However due to the ...

To that end, the brand needed a signal flare — something that screamed, “We’re back to our roots and better than ever!” It could not have picked a more appropriate release than the Old Gold No. 1 ...