"My hair is bleached ash blonde from dark ... We're glad to report that purple shampoos are not just for dyed blondes. It can also be used to touch up highlights, keep trendy pastels looking ...

Showcasing an ash blonde hair color is the perfect mix of cool ... work with a pro and invest in some serious maintenance, like purple shampoo to keep brassiness at bay. Once you’ve found ...

Katie makes regular trips to see her colourist for 6-weekly highlights ... colour appointments. "Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains ...