A preview of the Asda brand refresh (top), shown at today ... Live Better’ slogan while also taking up the US retail giant’s sunshine logo. The move definitely isn’t the first step towards a Walmart ...

LONDON: UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to ...

The logo was at first not capitalised ... Following the recession of the 1990s, Asda faced bankruptcy and was eventually bought by Walmart on 26 July 1999 for £6.7 billion, trumping a rival ...

Asda has said Walmart remains “incredibly supportive” of its effort to extract itself from the US chain and former owner’s IT systems, after reports it will face millions in penalty fines for missing ...