Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months straight. However ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The retailer has announced it will be scrapping Star Products from its Asda Rewards scheme, with the change taking effect ...

Shoppers are up in arms following a significant alteration to Asda's rewards scheme. The supermarket giant has announced the ...

The scheme, which was launched a year ago, saw Asda initially price match across 287 products both in-store and online to Aldi and Lidl, as it joined fellow retailers with similar schemes ...

Aldi has made a cheeky dig at Asda following the supermarket's announcement it was ending its Aldi-Lidl price match scheme. The scheme was launched in January 2024 with Asda being the first ...