Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The supermarket has said that it is beginning 2025 by focussing "on our own great Asda Prices not competitor comparisons." ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda says its winter warmer scheme, which means for just £1, seniors can enjoy a comforting bowl of soup, a roll, and ...

Asda said it would roll out its own price cuts campaign with the new boss keen not to "dance to the tune of the discounters".

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...