Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda’s Let’s make Christmas Extra Special advert kicked things off when it debuted on Saturday night (2 November). The two-minute ad is centred on the people who go the extra mile to spread ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Asda is cutting the price of thousands of products from today. The supermarket will slash the price of over 2,500 household staples by an average of 26% both in-store and online. Some of the ...

To launch the Rollback campaign, Asda’s brand ambassador Joe Wicks stars in a new 30-second TV ad, which brings back the infamous Asda Pocket Tap as the retailer returns to its roots. Commenting on ...

The tiny vans, piloted by gnomes from Asda's Christmas advert, visited several homes in Glasgow on December 13. These remote-controlled vans are fully functioning replicas of regular supermarket ...

Asda has come out all guns blazing in a new supermarket price war to mark the start of 2025. But does it have the ammunition needed, or is it firing blanks? With price cuts across no less than 2,500 ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Asda claimed its first Grocer 33 pricing win since late November amid a deal-heavy blitz across the board this week. The Leeds-based grocer, which announced a major leadership shake-up this week (p54) ...