Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

First-ever Starbucks Global Barista champion crowned 00:49. Starbucks said Tuesday that the coffee chain is changing how it charges for beverage add-ins like matcha and syrups as it moves to ...

Matcha, which translates to “rubbed tea” in Japanese, is a type of green tea ground into fine powder. Before the leaves are harvested, they are shielded from sunlight for weeks so that all of ...

While matcha is celebrated for its health benefits and energizing properties, it's not without potential risks. Consuming it in excess can lead to serious side effects ranging from liver toxicity ...

According to a blog post by the Global Japanese Tea Association, a non-profit organization that aims to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage ...

Matcha, with its vibrant green hue and centuries-old tradition, is often celebrated as a health boosting superfood. But what exactly sets it apart from regular green tea, or even your morning coffee?

Matcha has grown in popularity in the U.S. and is used not only for iced and hot beverages but is also a common flavor for baking, ice cream, smoothies and anything else you can imagine.

I also talked to Susannah Lee, owner of Thistle & Sprig Tea Co., who elaborated on what makes matcha lose its freshness.“Matcha, like all teas, is most sensitive to three things: light, moisture ...