Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

First-ever Starbucks Global Barista champion crowned 00:49. Starbucks said Tuesday that the coffee chain is changing how it charges for beverage add-ins like matcha and syrups as it moves to ...

Matcha, which translates to “rubbed tea” in Japanese, is a type of green tea ground into fine powder. Before the leaves are harvested, they are shielded from sunlight for weeks so that all of ...

According to a blog post by the Global Japanese Tea Association, a non-profit organization that aims to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. "Demand has not stopped growing," she said. In 2024 ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Amid the rising demand, the number of tea plantations in Japan has fallen to a quarter of what it was 20 years ago. Read more at straitstimes.com. Read more at straitstimes.com.