ORLANDO -- Apparel will be a story of note at this week's Arnold Palmer Invitational presented by Mastercard, starting with the finish. In honor of the late tournament host, the winner of this ...

The Arnold Palmer umbrella logo is unmistakable, and we've seen it all over the places and people Mr. Palmer touched in the time since he passed away on Sept. 25, 2016, at 87 years old. The story ...

Licensing of name and umbrella logo is enjoying a resurgence. Anyone who knows anything about golf, sports or even the 20th century knows that Arnold Daniel Palmer was big.

The PGA Tour hosts the Arnold Palmer Invitational this week, which means golf fans will see a lot of the event's signature umbrella, adorned in the colors red, green, white and yellow.

ORLANDO, FLA. -- Toward the end of our chat in the offices of Arnold Palmer Design, an aide to Palmer brought in an iPhone cover with the multicolored umbrella logo and handed it to Kate Upton ...

LOOK: Golfers honor Arnold Palmer with his umbrella logo on their gear this week Multiple golfers at the Arnold Palmer Invitational will sports Mr. Palmer's colorful umbrella logo By Kyle Porter ...

Expect to see plenty of umbrellas at this week's Arnold Palmer Invitational, as the tournament and its participants pay tribute to the late great American, who passed away last year. For the first ...

Homa has Palmer’s logo on the bottom of his bag for the event at Arnold Palmer’s Bay Hill Club & Lodge in Orlando, Fla. He also had Palmer’s umbrella logo on his hat while speaking with the ...

Golf fans can expect to see lot of the event's signature red, green, white and yellow umbrella through the Invitational. But how did this image become associated with Palmer? The story actually dates ...