A strong job application letter is vital for making a positive ... using "Dear [Hiring Manager's Name]" instead of a generic salutation. A personalised greeting can make a positive impression.

Others insist that cover letters serve to customize their application for the specific job ... Dear Hiring Manager: I have applied for the position of Global Account Manager at BCD Travel via ...

No! The cover letter is your opportunity to own the narrative, to tell the hiring manager why you're a great fit for the job and passionate about getting an opportunity to prove yourself.