How Apple uses consumer psychology to make the iPhone feel like the 'cool' brand It can be hard to keep up with what's "cool" in the tech world. Half the time, by the time you've figured it out ...

A new paywalled report by Financial Times (via 9to5Mac) shows that Gen Z is key to Apple ... iPhone and Android phones, Gen Z is all about the iPhone, as they fear being “the green bubble ...

Now though, a new report by 9to5Mac states that the EU has apparently given Apple the green light for a port-less iPhone. Should Apple ever decide to make one, the EU wouldn't stand in its way or ...