Among other new allowances, EU-based app developers can now promote and link to offers for digital goods and services outside their app.

Apple has moved to revamp its European Union app store policies as it seeks to fend off escalating fines under the 27-nation bloc’s digital competition regulations.

Apple on Thursday changed rules and fees in its App Store in the European Union after the bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store.