Apple dedicates no small amount of resources to the design and testing of the boxes its devices come in, and as its product portfolio has evolved, so too have its packaging choices.

The company wants to co-design the packaging for accessories so that it more closely mirrors that of Apple's own products, 9to5Mac's Mark Gurman reports.

Upcoming book "Inside Apple" by Adam Lashinsky reveals that Apple HQ has a secret room dedicated for product packaging design and testing. The revelation isn't too surprising considering how ...

Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming ...

With the Apple Pencil Pro, Apple introduces a packaging design that blends functional product imagery with vibrant artwork. This new approach reflects the device's capability to inspire and ...

Apple is planning to overhaul its chip design for the 2026 iPhones, in a move that could mark the first time it uses advanced multi-chip packaging in a mobile device. It sounds complicated, but ...

Render of the new dark blue hero color on the iPhone 15 Pro Max. Apple. Packaging — Lastly, Bu has some packaging information, revealing that the “15 pro series wallpaper displayed [on the box ...

Apple is expected to change its chip design for the upcoming Mac models. Apple analyst Ming-Chi Kuo has predicted that the M5 Pro, M5 Max, and M5 Ultra chips will use a new packaging technology ...

Apple has included stickers with its products at least as far back as the Apple II in 1977 when the stickers still said “Apple Computer” on them in the company’s then-favored Motter Tektura ...

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight. Here's what makes it so special.